The Changing Shape of "Share"
Creative DiarySunday, September 13, 2026
SNS let you pass along information you have to others in the form of a “share.”
When you find a web page that interests you, you naturally want to share its URL. Lately, however, social networks have become less welcoming of URL sharing. Whether on X or Facebook, posts that share URLs are less likely to be seen by others. One of the web's advantages used to be that a link could take you to another site, so it's disappointing to see platforms try to keep everything inside their own services.
Even if we lament that, the SNS services themselves aren't going to change, so Zindies is trying to make the act of sharing into an "image." When sharing a URL there is information called OGP that controls how the share is displayed, but if URLs are difficult to use you can't rely on that. In that case, why not turn the page's content into an image and share that?
If it's an image, it's not treated as a URL share and can be posted directly to places like Instagram. Putting a URL into an image won't create a link, but having AI recognize a URL inside an image isn't hard. Also, unlike plain text, you can freely lay out the content, which can increase expressiveness.
And so the steady improvements continued.